My 2025 Impossible List
Learn how I’m pushing towards $1 million and a few other goals using Joel Runyon’s Impossible List.
There was a time in my life where I struggled with direction.
I bragged about being a “yes” girly pop and letting the vibes carry me forward.
And sure that worked for a little over a decade, but when I turned 30, I had to ask myself, “when are you going to get serious”?
TL;DR: I had never set a goal before in my life.
I’m literally not even saying this to show off.
Some of you know my background but for our new friends watching, I grew up in a very trauma-driven environment.
My mom gave me up at 8, then I was raised in an abusive household until I ran away at 15 which sent my dad to prison. For years I couldn’t see one week ahead, so setting goals for months down the line just wasn’t real.
Even college, I never made a goal to aspire to anything. I only went to undergrad because I thought that’s just what you had to do. As a teenager no one told me there were options you know? But then a waterfall of decisions and experiences was successful.
I did AmeriCorps, I went to college and got two degrees, got a great full time job, etc. all because I basically just said yes to everything.
And I think for certain areas of life, it can definitely take you places. But for business, it’s not sustainable, and in my first few years of freelancing I found that out pretty quick.
So at the end of 2023, I asked myself, what if I actually tried, what could really happen.
And that question was so overwhelming.
As a Jill of All Trades if you will, it was hard to pick a direction and stick with it. I felt this immense guilt for closing things down that weren’t serving, and at times bored because I did the thing, and was ready to move on.
That’s where I think goals go wrong, at least for how my brain works. It’s a 1:1 completion.
I started thinking about my friend Joel Runyon, and his Impossible List. Granted, he’s athletic, and this list is meant for that, but it’s insanely applicable here too.
The method of the Impossible List is that you set your initial goal, like I want to do 5 pull-ups. When you achieve that, you set the next goal, I want to do 10 pull-ups. So the needle is always moving and you’re always pushing yourself just a little bit further.
In business, if we apply this theory, it could be, I want to earn $10K months. Then, $20K months.
Simple.
But we’re documenting the whole way.
In my last video I shared about the personal things I’m blocking time for in 2025, Like learning and working out. So using the ILM, if my goal is to have a stronger mind, I could start by working out 1 day a week for 30 days, then 2 days a week and so on.
What I love about this method is that you don’t have to bite off a goal bigger than you can chew. You can work your way up, and will feel the achievement at every step.
I think especially if you’re making some big changes or taking big leaps, the goals you add to your Impossible List make everything less overwhelming and well, possible.
nothing is impossible the word itself says I’m possible
Now that we understand the concept, here’s how I’m tracking it all in Notion.
For 2025, I’ve structured my Impossible List to follow a quarterly schedule (or I guess you could consider it a 12-week year). Each quarter builds on the previous to push myself just a little bit further every 90 days.
Take systmsOS™ for example. I have my workbook lead magnet that converts fairly well already for downloads, but this year I want to specifically focus on converting those downloads to sales, with each quarter growing on the previous to achieve 100 conversions.
When we toggle down this item, I’m able to track the actual strategy work needed to do that, such as creating a secret sales page that redirects immediately after download and gives an insane 1x offer discount.
Since implementing last week, I’ve had 6 sales from the upsell already.
So now, I’ll tailor my strategy here, to lean more into promoting the free workbook so more people enter the funnel.
The fun of the Impossible List is it encourages you to evolve and grow, unlike a traditional goal list because as you achieve things, you’re more willing to explore what’s next while following the same path and staying focused on the initial plan you created.
So what are you adding to your 2025 Impossible List?
Written By: Sara Loretta
👋🏼 Sara Loretta is the Chief Digital Architect & Founder @ _systms™ — she’s also the 10th US Certified Notion Consultant, and 1st Certified Paperform Expert. Through her work and creatorship, Sara is focused on connecting and educating teams on tech, workflows, and all the ways they can optimize their business to scale.
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